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Institution	Date	Title	Author
元培科技大學	2015-01	品牌形象、名人與品牌契合度與同儕從眾行為對購買意願之影響 (The Impact ofBrand Image,Congruency of Celebrity and Brand, andPeer Conformityon Purchase Intention)	沈耿立;林知瑾;張宇萍;何羽薇

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