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Institution	Date	Title	Author
中國文化大學	2016	調節焦點對品牌社群參與與品牌情感依附關係之干擾效果	余億盈
中國文化大學	2014-09	品牌社群與消費者自我一致性之關係	余億盈
中國文化大學	2008	衝動購買傾向、流行意識與廣告涉入程度對消費者購買意願之影響	余億盈

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