臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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Institution	Date	Title	Author
元智大學	2007-06	A new perspective on the effects of price promotions: a longitudinal study of a Chinese society	沈永正; 吉中行; 陳家祥
元智大學	2004-12	市場導向對顧客關係管理實施與績效之影響	陳家祥; 嚴秀茹; 吉中行; 劉彥君
元智大學	2004-07	An Exploratory Study of A CRM Effectiveness Construct	陳家祥; 嚴秀茹; 吉中行; Russell K.H. Ching
元智大學	2003-08	市場導向與顧客關係管理	吉中行; 陳家祥; 嚴秀茹
元智大學	2003-05	The Measure of Customer Relationship Management Effectiveness	陳家祥; 吉中行
元智大學	2003-03	The Case Study of Video on Demand System Vendor	陳家祥; 吉中行
元智大學	2003	促銷形式對品牌態度之影響：品牌形象與品牌忠誠度的干擾角色	吉中行; CHUNG-HSING CHI

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