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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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"柯秀佳"???jsp.browse.items-by-author.description???

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Institution Date Title Author
朝陽科技大學 2025-09-05 The Impact of ChatGPT's Interactivity on Creative Workers' Value Perceptions and Subscription Intentions 柯秀佳; Ko, Hsiu-Chia
朝陽科技大學 2025-02-28 Perceived Information Usefulness of Generative AI in Accuracy-Sensitive Tasks: The Roles of Information Quality, Source Credibility, and User Capabilities 柯秀佳; KO, HSIU-CHIA
朝陽科技大學 2025-02-04 Mediated Effect of Product Quality on Product Familiarity, Low-Price, and Social Interactions Affecting Urge to Buy Impulsively in Live-Streaming Shopping 柯秀佳; Ko, Hsiu-Chia
朝陽科技大學 2024-08-31 Continued purchase intention in live-streaming shopping: Roles of expectation confirmation and ongoing trust 柯秀佳;何順源; Ko, Hsiu-Chia; Ho, Shun-Yuan
朝陽科技大學 2024-08-01 Factors affecting continued purchase intention in live streaming shopping: parasocial relationships and shared communication networks 柯秀佳; Ko, Hsiu-Chia
朝陽科技大學 2024-05-06 Exploring the Value of Live-Streaming Shopping and Its Impact on Customer Engagement from the Perspective of the Price-Quality-Value Model Ko, Hsiu-Chia; 柯秀佳
朝陽科技大學 2023-11 Factors Influencing Consumers’ Continued Purchase Intention of Health Foods through Live-Streaming Shopping: An Extension of the Value Model for Price Discounts 柯秀佳; Ko, Hsiu-Chia
朝陽科技大學 2023-04 Affordances of livestreaming shopping on social networking sites improve viewers’ trust in streamers, which affects purchase intention: an uncertainty reduction theory perspective Ko, Hsiu-Chia; 柯秀佳
朝陽科技大學 2023-03-20 Exploring the Influence of Shopping Values on Live Streaming Purchase Intention: A Multi-Group Analysis of Purchase Frequency 柯秀佳
朝陽科技大學 2020-04-14 Beyond Browsing: Motivations for Experiential Browsing and Goal-Directed Shopping Intentions on Social Commerce Websites 柯秀佳

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