臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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機構	日期	題名	作者
朝陽科技大學	2025-09-05	The Impact of ChatGPT's Interactivity on Creative Workers' Value Perceptions and Subscription Intentions	柯秀佳; Ko, Hsiu-Chia
朝陽科技大學	2025-02-28	Perceived Information Usefulness of Generative AI in Accuracy-Sensitive Tasks: The Roles of Information Quality, Source Credibility, and User Capabilities	柯秀佳; KO, HSIU-CHIA
朝陽科技大學	2025-02-04	Mediated Effect of Product Quality on Product Familiarity, Low-Price, and Social Interactions Affecting Urge to Buy Impulsively in Live-Streaming Shopping	柯秀佳; Ko, Hsiu-Chia
朝陽科技大學	2024-08-31	Continued purchase intention in live-streaming shopping: Roles of expectation confirmation and ongoing trust	柯秀佳;何順源; Ko, Hsiu-Chia; Ho, Shun-Yuan
朝陽科技大學	2024-08-01	Factors affecting continued purchase intention in live streaming shopping: parasocial relationships and shared communication networks	柯秀佳; Ko, Hsiu-Chia
朝陽科技大學	2024-05-06	Exploring the Value of Live-Streaming Shopping and Its Impact on Customer Engagement from the Perspective of the Price-Quality-Value Model	Ko, Hsiu-Chia; 柯秀佳
朝陽科技大學	2023-11	Factors Influencing Consumers’ Continued Purchase Intention of Health Foods through Live-Streaming Shopping: An Extension of the Value Model for Price Discounts	柯秀佳; Ko, Hsiu-Chia
朝陽科技大學	2023-04	Affordances of livestreaming shopping on social networking sites improve viewers’ trust in streamers, which affects purchase intention: an uncertainty reduction theory perspective	Ko, Hsiu-Chia; 柯秀佳
朝陽科技大學	2023-03-20	Exploring the Influence of Shopping Values on Live Streaming Purchase Intention: A Multi-Group Analysis of Purchase Frequency	柯秀佳
朝陽科技大學	2020-04-14	Beyond Browsing: Motivations for Experiential Browsing and Goal-Directed Shopping Intentions on Social Commerce Websites	柯秀佳

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