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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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Institution Date Title Author
淡江大學 2012-12 以品牌概念圖重新探討品牌向下延伸決策:建構品牌聯想為衡量指標 黃哲盛; 潘婉欣
淡江大學 2010 品牌向下延伸決策之研究 : 品牌聯想與品牌概念圖比較之觀點 潘婉欣; Pan, Wan-hsin

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