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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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Institution Date Title Author
中原大學 2009-08-30 廣告訴求與產品涉入程度對廣告效果之影響 —以消費者生活型態為干擾變數 牟立萱; LI-XUAN MOU

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