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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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Institution Date Title Author
朝陽科技大學 2011-07-01 簡訊廣告標題與廣告訴求之廣告效果研究 吳文貴; 羅浣云
朝陽科技大學 2010-12-31 簡訊廣告標題與內容訴求之廣告效果研究 羅浣云; Lo, Wan- Yun

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