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Institution Date Title Author
育達商業科技大學 2008 服務品質與購買動機對消費者購買決策之研究-以3C連鎖家電為例;The study of the quality of service and purchase motivation to the customers'purchase decision - a case of 3C chain home appliances 舒榮輝;楊積成
國立彰化師範大學 2007-09 通訊服務業行銷策略對公司績效的影響 王齡如; 舒榮輝; 張紹勳

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