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Institution	Date	Title	Author
元培科技大學	2012	產品置入中劇情氛圍對消費者購買意圖與品牌態?之影響	鄭妃君;余素慧;范巧瑩;張瑋芸;郭純容;陳盈姍;楊千慧;嚴慧芳
元培科技大學	2009-06-11	產品置入策略對消費者購買意圖與品牌態度之影響	鄭妃君; 張瑋芸; 陳盈姍; 范巧瑩; 郭純容; 楊千慧; 嚴慧芳; 余素慧
元培科技大學	2008	產品置入策略對消費者購買意圖與品牌態度之影響	張瑋芸; 陳盈姍; 范巧瑩; 郭純容; 楊千慧; 嚴慧芳; 余素慧

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