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Institution	Date	Title	Author
國立政治大學	2015	消費者視覺觀點與廣告訴求類型適配度之體現模擬與溝通效果	董重麟
東吳大學	2004	服務型組合產品產生嵌陷式消費行為因素之探討－滿意度與沉沒成本考量	董重麟; Toung, Chung-Lin

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