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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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Institution Date Title Author
元智大學 2013-04-03 The Theory Structure of Celebrity Endorser V.S. Typical Consumer Endorser in Mobile Video Advertising Effect–An Example of Automobile Advertising 謝孟橋; Chih-Ping Chen; Chien-Te Ho
元智大學 2013 行動影音廣告之名人、典型消費者代言暨廣告訴求差異對消費者產生溝通說服之比較研究-以汽車廣告為例 謝孟橋; Meng-Chiao Hsieh

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