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國立交通大學 2014-12-12T02:51:17Z 由新產品進入策略與行銷組合策略探討企業競爭優勢的創造與持續--以台灣與中國MBA在職專班學生電腦行銷模擬資料為例 邢啟文; Chii-Wen Shyng; 唐瓔璋; Edwin Ying-Chan Tang

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