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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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Institution Date Title Author
元培科技大學 2009 典型消費者代言旅遊產品與降價促銷方式對品牌評價與購買意願關係之研究 楊主行;陳玟妤; 鍾寶儀;張雅瑄
元培科技大學 2009 航空公司適合何種廣告訴求?--理性或感性? 楊主行;楊志中;張雅瑄;鍾寶儀

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