| 朝陽科技大學 |
2022-12 |
粉絲與網紅的擬社會互動對衝動性購買的影響
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陳文國;湯雅婷;席安迪;徐碧霙; Chen, Wen-Kuo;Tang, Ya-Ting;Silalahi, Andri Dayarana K;Hsu, Pi-Ying |
| 朝陽科技大學 |
2022-09 |
111教材-全通路行銷
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陳文國 |
| 朝陽科技大學 |
2022-08 |
How Travel Vlogs on YouTube Influence Consumer Travel Behavior in Indonesia: Empirical Evidence from fsQCA
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Chen, Wen-Kuo; Ling, Lin Sheng; Jie, Huang Yu; Silaban, Pantas H.; Sitanggang, Yuni Kartika; Silalahi, Andri Dayarana K.; 陳文國 |
| 朝陽科技大學 |
2022-08 |
Exploring Consumer Intention to Visit a Destination and eWOM through Uses and Gratification Perspective: Evidence from YouTube Travel Vlogs
|
Chen, Wen-Kuo; Silalahi, Andri Dayarana K.; Ling, Lin Sheng; Eunike, Ixora Javanisa; Silaban, Pantas H.; Hutagalung, Widya Elisabeth; 陳文國 |
| 朝陽科技大學 |
2022-06 |
Understanding Consumers' Purchase Intention and Gift-Giving in Live Streaming Commerce: Findings from SEM and fsQCA
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Chen, Wen-Kuo; Chen, Chien-Wen; Silalahi, Andri Dayarana K.; 陳文國 |
| 朝陽科技大學 |
2022-06 |
How Travel Vlogs on YouTube Influence Consumer Behavior: A Use and Gratification Perspective and Customer Engagement
|
Chen, Wen-Kuo; Silaban, Pantas H.; Nababan, Tongam Sihol; Eunike, Ixora Javanisa; Silalahi, Andri Dayarana K.; 陳文國 |
| 朝陽科技大學 |
2021-09 |
110教材-AI商學應用--AIIOT
|
陳文國 |
| 朝陽科技大學 |
2021-08-29 |
Parasocial Interaction with YouTubers: Does Sensory Appeal in the YouTubers’ Video Influences Purchase Intention
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Chen, Wen-Kuo;Wen, Hsiao-Ya;Silalahi, Andri Dayarana K.; 陳文國 |
| 朝陽科技大學 |
2021-08-13 |
Understanding Consumers’ Post-purchase Behavior by Cognitive Dissonance and Emotions in the Online Impulse Buying Context
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陳文國; Chen,Wen-Kuo; Chen, Cheng-Kun;Silalahi, Andri Dayarana K. |
| 朝陽科技大學 |
2021-08 |
Parasocial Interaction with YouTubers: Does Sensory Appeal in the YouTubers’Video Influences Purchase Intention?
|
陳文國; Wen-Kuo Chen; Hsiao-Ya Wen; Andri Dayarana K. Silalahi |
| 朝陽科技大學 |
2021-08 |
Internal Corporate Social Responsibility, Work-Family Interface: A Configurational Approach
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Tang, Au Due; Chen, Wen-Kuo; Tsai, Wan-Chen; 陳文國 |
| 朝陽科技大學 |
2021-06 |
Interrelationship among CE Adoption Obstacles of Supply Chain in the Textile Sector: Based on the DEMATEL-ISM Approach
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Chen, Wen-Kuo;Lin, Ching-Torng; 陳文國 |
| 朝陽科技大學 |
2021-05 |
Apply DEMATEL to Analyzing Key Barriers to Implementing the Circular Economy: An Application for the Textile Sector
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Chen, Wen-Kuo;Nalluri, Venkateswarlu;Hung, Hsing-Chun;Chang, Ming-Cheng;Lin, Ching-Torng; 陳文國 |
| 朝陽科技大學 |
2021-01 |
An exploration of the critical risk factors in sustainable Telecom services: An analysis of Indian Telecom industries
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Chen, Wen-Kuo; Nalluri, Venkateswarlu; Ma, Suresh ; Lin, Mei-Min; Lin, Ching-Torng; 陳文國 |
| 朝陽科技大學 |
2021-01 |
Exploring Consumers’ Purchase Intention to Social Media Advertising: The role of Advertising Clicks
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Chen, Chien-Wen;Liu, Wen-Shin;Chen, Wen-Kuo;Hsu, Pi-Ying;Tang, Ya-Ting; 陳文國 |
| 朝陽科技大學 |
2021 |
Identifying Decisive Socio-Political Sustainability Barriers in the Supply Chain of Banking Sector in India: Causality Analysis Using ISM and MICMAC
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Chen, Wen-Kuo;Nalluri, Venkateswarlu; Lin , Man-Li;Lin, Ching-Torng; 陳文國 |
| 朝陽科技大學 |
2020-09 |
109教材-網路小編速成
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陳文國 |
| 朝陽科技大學 |
2020-08 |
Building the Body Image Conceptual Framework Based on the Theory of Planned Behavior (TPB)
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Chen, Wen-Kuo;Hung, Ying-Hsun;Zhong, Jun-Yu; 陳文國 |
| 朝陽科技大學 |
2020-07 |
Understanding Consumers' Post-Purchase Dissonance by Online Impulse Buying-Beauty Product
|
CHEN, WEN-KUO, HUNG,PEI-CHU, CHEN, CHENG-KUN, PAN,HUA-SHENG; 陳文國 |
| 朝陽科技大學 |
2020-03 |
The Impacts of Facilitating and Inhibiting Factors on Usage Intention of Mobile Payment Services
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陳文國; Chen, Wen-Kuo; Siburian , Erwin Mangatur; Chen, Chien-Wen |
| 朝陽科技大學 |
2020 |
Research on Online Impulsive Buying and Post-Purchase Dissonance
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Chen, Wen-Kuo;Lin, Yen-Ling;Pan, Hua-Sheng;Chen, Cheng-Kun; 陳文國 |
| 朝陽科技大學 |
2019-12 |
Drivers of Mobile Payment Acceptance in China: An Empirical Investigation
|
陳文國; Chen, Wei-Chuan;Chen, Chien-Wen;Chen, Wen‐Kuo |
| 朝陽科技大學 |
2019-11 |
An empirical study of willingness to renewable energy installation using importance-performance analysis: the case of Taiwan
|
Chen, Wei-Chuan;Chen, Chien-Wen;Lo, Chien-Cheng; 陳文國 |
| 朝陽科技大學 |
2019-03 |
全通路行銷策略-以阿皂屋為例
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陳文國;陳韻帆;吳姵萱;黃芷筠;蕭鈞綺;陳芷瑩;廖晉毅 |
| 朝陽科技大學 |
2018-05 |
探討社會企業成功因子之研究
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陳文國;林彥伶;吳昀庭;邱筱涵;周怡汝;詹鈞學;盧盈璇;劉誌鵬 |
