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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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Institution Date Title Author
國立高雄大學 2011-07-11 線上品牌社群成員具有對立忠誠?-以汽車品牌社群為例 馮連暉
國立高雄大學 2011-03 線上品牌社群特徵、成員知覺利益、社群承諾與對立忠誠關係:模式發展 郭英峰;馮連暉

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