臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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	Repositories
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	2019臺灣學術機構典藏研討會
	機構典藏系統RC7版本已發佈

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	臺大學術典藏NTU Scholars

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Institution	Date	Title	Author
淡江大學	20170608	Exploring Anti-Brand Idea Flow Spread Across Brand Community Platforms in Social Networks	Huang, Jesheng;黃哲盛
淡江大學	2016/10/28	廣告訴求關鍵詞語之文字探勘：以慈善公益群眾募資為例	黃哲盛;魏菱
淡江大學	2016-06-27	Why Even the Brand Lover Might Switch to Other Brand: A Switch Path Analysis	黃哲盛
淡江大學	2016-06-17	When and Why the Brand Lover Won’t Love the Brand	黃哲盛
淡江大學	2015-11-06	以品牌概念圖衡量指標探討品牌接續延伸之效果	黃哲盛
淡江大學	2015-06-03	品牌社群平台反品牌言論之探究	黃哲盛
淡江大學	2015	精品業潛在顧客面對服務接觸缺失的自我修復行為研究	黃哲盛; 陳芃均
淡江大學	2014-06-14	Diagnosing sequential brand extensions through metrics of comparing brand concept maps	黃哲盛
淡江大學	2014-06-04	精品業潛在顧客面對服務接觸缺失的自我修復行為研究	黃哲盛; 陳芃均
淡江大學	2014-04-23	The Exploratory Study of Developing Corporate Innovation Strategy through TED-Centered Innovation Ecosystem	黃哲盛;張楠騰

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