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Institution Date Title Author
國立政治大學 2019-07 The Effects of Logo Frame Design on Brand Extensions 別蓮蒂; Bei, Lien-Ti; Chen, Yu-Shan Athena*
國立政治大學 2019-07 Effects of Egoism on Service Failure Recovery 別蓮蒂; Bei, Lien-Ti*; Cheng, Li-Keng
國立政治大學 2018-10 Free the Brand: How a Logo Frame Influences the Potentiality of Brand Extensions 別蓮蒂; Bei, Lien-Ti; Chen, Yu-Shan Athena*
國立政治大學 2018-01 The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information 別蓮蒂; Bei, Lien-Ti*; Cheng, Li-Keng
國立政治大學 2017-10 Exploring the Flow Experience in the Virtual World by the Auto-driving Method 黃增隆; Huang, Tseng-Lung; 別蓮蒂; Bei, Lien-Ti; 樓永堅
國立政治大學 2017 How the Logo Frame Impacts on Brand Extension (An Abstract) 別蓮蒂; Chen, Yu-Shan Athena; Bei, Lien-Ti
國立政治大學 2017 Reviewing Regulatory Focus Based on Four Regulatory Forms Chen, Yu-Shan Athena; 別蓮蒂; Bei, Lien-Ti
國立政治大學 2015-12 The effects of hedonic and utilitarian bidding values on e-auction behavior Bei, Lien-Ti;Chen, Ming-Yi; 別蓮蒂
國立政治大學 2015-01 Customer's perceived value of waiting time for service events Lin, Y.-T.;Xia, K.-N.;Bei, Lien-Ti; 別蓮蒂
國立政治大學 2014.03 Position Matters When We Stand Together: A Linguistic Perspective on Composite Brand Extensions Tsai, Meng-Chun ;Lou, Yung-Chien ;Bei, Lien-Ti ;Monroe, Kent B.

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