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Institution Date Title Author
國立中山大學 2008-01 Virtual experience versus brochures in the advertisement of scenic spots: How cognitive preferences and order effects influence advertising effects on consumers W. Chiou;C. Wan;H. Lee
國立中山大學 2007-11 The dynamic change of self-efficacy in information searching on the Internet: Influence of experience valence and prior self-efficacy W. Chiou;C. Wan
國立中山大學 2007-10 Using cognitive dissonance to induce adolescents' escaping from the claw of online gaming: The roles of personal responsibility and justification of cost W. Chiou;C. Wan
國立中山大學 2007-07 Attributional judgments of passengers concerning complaint handling in airline service: An application of attribution theory W. Chiou;C. Yang;C. Wan
國立中山大學 2007-06 Psychological correlates of faculty members' attitudes toward teaching online courses W. Chiou;C. Wan
國立中山大學 2007-03 The motivations of adolescents who are addicted to online games: A cognitive perspective C. Wan;W. Chiou
國立中山大學 2007-01 Is the advertising effect of virtual experience always better or contingent on different travel destination? C. Wan;S. Tsaur;Y. Chiu;W. Chiou
國立中山大學 2007-01 Self-efficacy, goal setting, attribution and second language achievement among Taiwanese college students W. Chiou;C. Wan;C. Yang
國立中山大學 2006-12 Why are adolescents addicted to online gaming?An interview study in Taiwan C. Wan;W. Chiou
國立中山大學 2006-11 Consumers' contingent use of the duration heuristic in price judgments: Duration-focused versus efficiency-focused services W. Chiou;C. Wan

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