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Institution Date Title Author
元智大學 Jun-19 Impact of Social Media Management Styles on Willingness to Be a Fan: A Transaction Cost Economics Perspective Celeste Ng; Eric TG Wang
元智大學 Aug-22 An Examination of Factors That Influence Social Networking Community Participation Among Millennials Celeste Ng; Anita Lee-Post
元智大學 Apr-19 An Examination of Factors That Influence Social Networking Community Participation Among Millennials Celeste Ng; Anita Lee-Post
元智大學 2022-06-23 An Investigation of the Relevancy of UTAUT2 in the Context of Online Dating App Use among Young Adults in Taiwan Celeste Ng; Michelle Pricillia Huwae
元智大學 2022-04-22 An Investigation of the Relevancy of Current Information System Acceptance Theory in the Context of Online Dating App Use among Gen Z Michelle Pricillia Huwae; Celeste Ng
元智大學 2020/6/3 The Influential Factors of YouTube Videos on Consumer Buying Intentions: A Case of Food Industry (YouTube 的美食影片對消費者在購買意圖之影響) 賴建宇 Jian-Yu Lai; Celeste Ng
元智大學 2020/6/3 The Influential Factors of YouTube Videos on Consumer Buying Intentions: A Case of Food Industry (YouTube 的美食影片對消費者在購買意圖之影響) 賴建宇 Jian-Yu Lai; Celeste Ng
元智大學 2019-05-25 In-depth Analysis of the Differences between Domestic and Foreign Department Stores'' Brand Page Management on Facebook (國內外百貨公司經營社群媒體的差異以 Facebook 為例) Yu, Eric Chien-Hsing; Celeste Ng; Lai, James Jian-Yu
元智大學 2018-07 Emergent Theory for Enterprise Resource Planning Upgrade Decision: A Multiple Case Study Celeste Ng
元智大學 2018-07 Emergent Theory for Enterprise Resource Planning Upgrade Decision: A Multiple Case Study Celeste Ng
元智大學 2018-06-01 Social Media Users Continuing Use Intention and Purchase Intention on Facebook (社群媒體使用者繼續意願與購買意願之研究-以Facebook為例) Celeste Ng; Syue, J.-Y. (薛君怡)
元智大學 2018-06-01 The Differences between Domestic and Foreign Department Stores Brand Page Management on Facebook, YouTube, and Instagram (國內外百貨公司經營社群媒體的差異-以Facebook、YouTube、Instagram為例) Yu, E. C.-H. (余建興); Celeste Ng
元智大學 2017-07-16 The Obstacles in Social Media Engagement: The Need for an Overarching Management Process Celeste Ng
元智大學 2017-06-10 A Study of Social Media User Behavior and Brand Community Satisfaction - Taking Facebook as an Example 薛君怡; Celeste Ng
元智大學 2017-05-26 How Does Social Media Effectively Increase Business Brand Awareness and Management - an Example from the Department Stores 余建興; Celeste Ng
元智大學 2013-12-1 Intention to Purchase on Social Commerce Websites across Cultures: A Cross-regional Study Celeste Ng
元智大學 2013-06-18 Factors Affecting the Business Performance of Firms Utilizing Social Media Celeste Ng
元智大學 2013-06-01 An Exploratory Study Of Metrics Used In Measuring The Impacts Of Utilizing Social Networking Services On Business Performance Celeste Ng
元智大學 2013-06-01 Exploring Factors Affecting the Management of Facebook Fan-page in Businesses Lin, T; Celeste Ng
元智大學 2013-05 Exploring Relationships in Tailoring Option, Task Category, and Effort in ERP Software Maintenance Celeste Ng
元智大學 2012-12 A Case on ERP Custom Add-on in Taiwan: Implications to System Fit, Acceptance and Maintenance Costs Celeste Ng
元智大學 2012-09 An Analysis of IT/IS Outsourcing Provider Selection for Small- and Medium-sized Enterprises in Taiwan Chang, S.-I. ; D.C. Yen; Celeste Ng; W.-T. Chang
元智大學 2012-07-11 Examining the Cultural Difference in the Intention to Purchase in Social Commerce Celeste Ng
元智大學 2012-07-11 Examining the Cultural Difference in the Intention to Purchase in Social Commerce Celeste Ng
元智大學 2012-07 An analysis of IT/IS outsourcing provider selection for small- and medium-sized enterprises in Taiwan Chang, S.-I; D.C. Yen; Celeste Ng; W.-T. Chang
元智大學 2012-06-16 Investigating the Effect of Purchasing Intention in Social Network Sites: The Role of Social Interaction and Trust Dai, Yu-Ju ; Celeste Ng
元智大學 2012-06-16 Investigating the Effect of Purchasing Intention in Social Network Sites: The Role of Social Interaction and Trust Dai, Yu-Ju ; Celeste Ng
元智大學 2012-06-11 A Preliminary Study of Social Commerce Acceptance in Three Different Regions Khomnotai, L; Celeste Ng
元智大學 2012-06-11 L. Khomnotai, C.S.-P. Ng. A Preliminary Study of Social Commerce Acceptance in Three Different Regions Khomnotai, Laksamee; Celeste Ng

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