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机构	日期	题名	作者
元智大學	Jun-19	Impact of Social Media Management Styles on Willingness to Be a Fan: A Transaction Cost Economics Perspective	Celeste Ng; Eric TG Wang
元智大學	Aug-22	An Examination of Factors That Influence Social Networking Community Participation Among Millennials	Celeste Ng; Anita Lee-Post
元智大學	Apr-19	An Examination of Factors That Influence Social Networking Community Participation Among Millennials	Celeste Ng; Anita Lee-Post
元智大學	2022-06-23	An Investigation of the Relevancy of UTAUT2 in the Context of Online Dating App Use among Young Adults in Taiwan	Celeste Ng; Michelle Pricillia Huwae
元智大學	2022-04-22	An Investigation of the Relevancy of Current Information System Acceptance Theory in the Context of Online Dating App Use among Gen Z	Michelle Pricillia Huwae; Celeste Ng
元智大學	2020/6/3	The Influential Factors of YouTube Videos on Consumer Buying Intentions: A Case of Food Industry (YouTube 的美食影片對消費者在購買意圖之影響)	賴建宇 Jian-Yu Lai; Celeste Ng
元智大學	2020/6/3	The Influential Factors of YouTube Videos on Consumer Buying Intentions: A Case of Food Industry (YouTube 的美食影片對消費者在購買意圖之影響)	賴建宇 Jian-Yu Lai; Celeste Ng
元智大學	2019-05-25	In-depth Analysis of the Differences between Domestic and Foreign Department Stores'' Brand Page Management on Facebook (國內外百貨公司經營社群媒體的差異以 Facebook 為例)	Yu, Eric Chien-Hsing; Celeste Ng; Lai, James Jian-Yu
元智大學	2018-07	Emergent Theory for Enterprise Resource Planning Upgrade Decision: A Multiple Case Study	Celeste Ng
元智大學	2018-07	Emergent Theory for Enterprise Resource Planning Upgrade Decision: A Multiple Case Study	Celeste Ng
元智大學	2018-06-01	Social Media Users Continuing Use Intention and Purchase Intention on Facebook (社群媒體使用者繼續意願與購買意願之研究-以Facebook為例)	Celeste Ng; Syue, J.-Y. (薛君怡)
元智大學	2018-06-01	The Differences between Domestic and Foreign Department Stores Brand Page Management on Facebook, YouTube, and Instagram (國內外百貨公司經營社群媒體的差異-以Facebook、YouTube、Instagram為例)	Yu, E. C.-H. (余建興); Celeste Ng
元智大學	2017-07-16	The Obstacles in Social Media Engagement: The Need for an Overarching Management Process	Celeste Ng
元智大學	2017-06-10	A Study of Social Media User Behavior and Brand Community Satisfaction - Taking Facebook as an Example	薛君怡; Celeste Ng
元智大學	2017-05-26	How Does Social Media Effectively Increase Business Brand Awareness and Management - an Example from the Department Stores	余建興; Celeste Ng
元智大學	2013-12-1	Intention to Purchase on Social Commerce Websites across Cultures: A Cross-regional Study	Celeste Ng
元智大學	2013-06-18	Factors Affecting the Business Performance of Firms Utilizing Social Media	Celeste Ng
元智大學	2013-06-01	An Exploratory Study Of Metrics Used In Measuring The Impacts Of Utilizing Social Networking Services On Business Performance	Celeste Ng
元智大學	2013-06-01	Exploring Factors Affecting the Management of Facebook Fan-page in Businesses	Lin, T; Celeste Ng
元智大學	2013-05	Exploring Relationships in Tailoring Option, Task Category, and Effort in ERP Software Maintenance	Celeste Ng
元智大學	2012-12	A Case on ERP Custom Add-on in Taiwan: Implications to System Fit, Acceptance and Maintenance Costs	Celeste Ng
元智大學	2012-09	An Analysis of IT/IS Outsourcing Provider Selection for Small- and Medium-sized Enterprises in Taiwan	Chang, S.-I. ; D.C. Yen; Celeste Ng; W.-T. Chang
元智大學	2012-07-11	Examining the Cultural Difference in the Intention to Purchase in Social Commerce	Celeste Ng
元智大學	2012-07-11	Examining the Cultural Difference in the Intention to Purchase in Social Commerce	Celeste Ng
元智大學	2012-07	An analysis of IT/IS outsourcing provider selection for small- and medium-sized enterprises in Taiwan	Chang, S.-I; D.C. Yen; Celeste Ng; W.-T. Chang

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