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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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Institution Date Title Author
國立交通大學 2019-08-23T01:09:56Z The influence of mere virtual presence with product experience and social virtual product experience on brand attitude and purchase intention: Conformity and social ties as moderators Ching-Jui Keng; Yu-Hsin Chen; Ying-Hsuan Huang
國立交通大學 2015-01-12T12:53:21Z 探討虛擬代言人、自我指涉訊息、與產品連結對消費者態度之影響-平衡理論觀點 江啟先; 耿慶瑞; 鄭弘毅; Chi-Hsian Chiang; Ching-Jui Keng; Hung-Yi Cheng
國立交通大學 2015-01-12T12:53:16Z 網路自我參照廣告效果:以論點強度與視覺心像生動程度為干擾變數 耿慶瑞; 呂家懷; Ching-Jui Keng; Chia-Huai Lu
國立政治大學 2005-07 A Cross-National Study on the Users' Acceptance of Mobile Internet in China Japan and Taiwan Ching-Jui Keng;Zeng-Long Huang;別蓮蒂

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