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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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Institution Date Title Author
元智大學 2011-05 The study of service co-creation Ching, R.; Ang, C.; Chen, J.
元智大學 2009-07 Narrative Online Advertising: Elements identification and the Effects 陳家祥; Ching, R.; Chen, H.
元智大學 2009-03 Measuring CRM effectiveness: construct development, validation, and application of a process-oriented model 陳家祥; Yen, H.; Li, E.; Ching, R.
元智大學 2007-07 The effects of customer relationship management practices and multiple-channels on customer loyalty in financial services 陳家祥; Ching, R.
元智大學 2007-01 The effects of mobile customer relationship management on customer loyalty: Brand image does matter 陳家祥; Ching, R
元智大學 2006-10 The study of mobile customer relationship management and loyalty 陳家祥; Ching, R.
元智大學 2005-07 An examination of the antecedents of CRM practices 陳家祥; Ching, R.
元智大學 2005-06 Technical services for customer relationship enhancement-A case of textiles dyeing manufacturer 陳家祥; Ching, R.; Lai, B.
元智大學 2005-04 Maximizing customer equity by segmentation (MCES): Proposing a decision support system based on modified k-means 陳家祥; Huang, C.; Ching, R.
元智大學 2004-08 An examination of the effects of information and communication technology on customer relationship management and customer lock-in 陳家祥; Ching, R.

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