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Institution Date Title Author
國立政治大學 2009-03 Measuring CRM Effectiveness: Construct Development, Validation, and Application of a Process-Oriented Model Chen, Ja-Shen ; Yen, H. J. Rebecca ; Li, Eldon Y. ; Ching, Russell K.H.; 陳家祥;嚴秀茹.;李有仁;Ching, R.K.H.
元智大學 2008-01 Virtual Experiential Marketing on Online Customer Intentions and Loyalty 陳家祥; 羅美玲; Ching, R. K. H.; Liu, C. C

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