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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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Institution Date Title Author
元智大學 2011 An examination of the effects of virtual experiential marketing on online customer intentions and loyalty Luo, Margaret Meiling; Chen J.-S.; Ching, Russell K. H.; Liu, Chu-Chi
元智大學 2011 An examination of the effects of virtual experiential marketing on online customer intentions and loyalty Luo, Margaret Meiling; Chen J.-S.; Ching, Russell K. H.; Liu, Chu-Chi
國立政治大學 2009-03 Measuring CRM Effectiveness: Construct Development, Validation, and Application of a Process-Oriented Model Chen, Ja-Shen ; Yen, H. J. Rebecca ; Li, Eldon Y. ; Ching, Russell K.H.; 陳家祥;嚴秀茹.;李有仁;Ching, R.K.H.
元智大學 2004-12 An Exploratory Study of the Effects of CRM Practices on CRM Effectiveness and Business Performance 陳家祥; 李有仁; Ching, Russell K.H.; Liao, Y.L.
元智大學 2004-12 An Exploratory Study of the Effects of CRM Practices on CRM Effectiveness and Business Performance 陳家祥; 李有仁; Ching, Russell K.H.; Liao, Y.L.

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