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"chou hsuan yi"
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| 臺大學術典藏 |
2020-03-06T03:42:32Z |
How do candidate poll ranking and election status affect the effects of negative political advertising?
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Chou, Hsuan-Yi;Lien, Nai-Hwa; Chou, Hsuan-Yi; Lien, Nai-Hwa; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T07:44:39Z |
The Moderating Effects of Candidate Characteristics on Negative Political Advertisement
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Chou, Hsuan-Yi;Nai-Hwa Lien; Chou, Hsuan-Yi; Nai-Hwa Lien; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T07:10:55Z |
Antecedents and Attitudinal Effects of Thought Confidence
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Chou, Hsuan-Yi;Nai-Hwa Lien; Chou, Hsuan-Yi; Nai-Hwa Lien; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T06:39:18Z |
Old Songs Never Die: The Effects of Nostalgic Songs in Television Ads
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Chou, Hsuan-Yi;Nai-Hwa Lien; Chou, Hsuan-Yi; Nai-Hwa Lien; NAI-HWA LIEN |
| 國立政治大學 |
2014-05 |
總統大選電視辯論對於首投族之政治傳播效果：以2012年台灣總統選舉為例
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林正士; 周軒逸; Lin, Cheng-Shih; Chou, Hsuan-Yi |
| 國立政治大學 |
2011-07 |
另類廣告不一致：品牌來源國與品牌消費文化定位之觀點
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林正士;練乃華;周軒逸; Lin, Cheng-Shih;Lien, Nai-Hwa;Chou, Hsuan-Yi |
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