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機構	日期	題名	作者
國立中山大學	2008	A Social Landslide:Social Inequalities of Lottery Advertising in Taiwan	Yu-Kang Lee;Chun-Tuan Chang
國立中山大學	2007-08-14	Child Poverty Advertising: Are Charities Getting It Right?	Yu-Kang lee;Chun-Tuan Chang;Chyi-Lu Jang
國立中山大學	2007	All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing	Chun-Tuan Chang;Yu-Kang Lee;Ya-Fen Chang
國立中山大學	2007	The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing	Chun-Tuan Chang;Yu-Kang Lee;Chia-Ying Lee;Te-Yao Chan
國立中山大學	2007	Child Poverty Advertising: Are Charities Getting It Right?	Yu-Kang Lee;Chun-Tuan Chang;Chyi-Lu Jang
國立中山大學	2007	Influences of Affect-Based Complementarity on Cause-Related Marketing	Chun-Tuan Chang;Yu-Shin Li
國立中山大學	2007	Framing Appealing Advertising – Are Charities Getting it Right?	Chun-Tuan Chang;Yu-Kang Lee
國立中山大學	2007	All Cause-Related Advertisements Are Not Created Equal: Influences of Product Characteristics and Framing Effects on Consumer Purchase Decision	Chun-Tuan Chang;Yu-Kang Lee
國立中山大學	2007	Gender Electioneering: Issue versus Image Style and the Decision to Go Negative in Political Advertising	Yu-Kang Lee;Chun-Tuan Chang
國立中山大學	2007	Does Coupon Framing Influence Consumer Evaluation of Price Discount Promotion?	Chun-Tuan Chang;Shin-Kuang Fang
國立中山大學	2007	All Political Advertisements are Not Created Equal: Influences of Political Sophistication and Candidate Credibility on Political Advertising	Chun-Tuan Chang;Yu-Kang Lee
國立中山大學	2007	Who Gives What to Charity? Characteristics Affecting Donation Behavior	Yu-Kang Lee;Chun-Tuan Chang
國立中山大學	2006	Do Numbers Really Talk? Influences of Framing Effects on Consumer Investment Decisions	Chun-Tuan Chang;Yi-Ren Wang
國立中山大學	2006	Social Inequalities of Lottery Advertising on Consumer Welfare	Yu-Kang Lee;Chun-Tuan Chang
國立中山大學	2006	Does More Corporate Charitable Donation Always Lead to More Consumer Purchases?	Chun-Tuan Chang;Shu-Hui Kuo
國立中山大學	2006	Do Political Sophistication and Candidate Credibility Matter to Political Advertising?	Yu-Kang Lee;Chun-Tuan Chang
國立中山大學	2005	Is a Picture Worth a Thousand Words? Influences of Graphic Illustration on Framed Advertisements	Chun-Tuan Chang
國立中山大學	2005	Does Perceived Health Risk Increase or Decrease the Effectiveness of Positively versus Negatively Messages?	Chun-Tuan Chang
國立中山大學	2005	Influences of Message Framing and Political Sophistication in Political Communication: An Experimental Study in Taiwan	Yu-Kang Lee;Chun-Tuan Chang
國立中山大學	2005	The Moderators of Statistical Formats of Product Efficacy and Graphical Display on Framing Message Effectiveness Relationship	Chun-Tuan Chang;Yu-Kang Lee
國立中山大學	2005	Social Impacts of the Public Welfare Lottery: An Empirical Study in Taiwan	Yu-Kang Lee;Chun-Tuan Chang
國立中山大學	2004	Communication Effectiveness and Format Effects in Consumer Healthcare Decision Making	Chun-Tuan Chang
國立中山大學	2004	The Moderating Effects of Perceived Product Characteristics on the Message Framing-Advertising Effectiveness Relationship	Chun-Tuan Chang
國立中山大學	2004	Influences of Message Framing and Political Sophistication in Political Communication: An Experimental Study in Taiwan	Yu-Kang Lee;Chun-Tuan Chang
國立中山大學	2004	Influences of Message Framing and Political Familiarity on Political Communication – An Experimental Study in Taiwan	Yu-Kang Lee;Chun-Tuan Chang

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