臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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Institution	Date	Title	Author
南台科技大學	2020-05	Brand knowledge and non-financial brand performance in the green restaurants: Mediating effect of brand attitude	Kuo-Ning Liu;Clark Hu;Meng-Chen Lin;Tung-I Tsai;Qu Xiao
南台科技大學	2015-04	Understanding Active Loyalty Behavior in Hotel Reward Programs Through Customers’ Switching Costs and Perceived Program Value	Karen Lijia Xie; Lina Xiong; Chih-Chien Chen; Clark Hu
南台科技大學	2014-08	Where is the love?Investigating multiple membership and hotel customer loyalty	Lina Xiong; Ceridwyn King; Clark Hu

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