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Showing items 1-4 of 4 (1 Page(s) Totally)
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| 國立政治大學 |
2015-08 |
Would you be my friend? An examination of global marketers' brand personification strategies in social media
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陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min |
| 國立政治大學 |
2015 |
Would you be my friend? An examination of global marketers’ brand personification strategies in social media
|
林芝璇; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min |
| 國立政治大學 |
2013 |
A content analysis of replications in consumer behavior journals, 1992-2011
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陳冠儒; Chen, Kuan-Ju; Bae, Soobin; Morgan, Stephen; Stevens, Stephanie; Hahm, Jung Min; Reid, Leonard N. |
| 國立政治大學 |
2013 |
Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships
|
陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min |
Showing items 1-4 of 4 (1 Page(s) Totally)
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