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"hou j r"
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| 國立成功大學 |
2023 |
The service attributes of robo-advisors: a choice-based conjoint analysis
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Hou, J.-R.;Li, Y.-H.;Kankham, S. |
| 國立成功大學 |
2023 |
Follow and spread the word: the�effects of avatars and message framing in promoting fact checking posts on social media
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Hou, J.-R.;Kankham, S. |
| 國立成功大學 |
2021 |
The advertising communication effectiveness of using netizen language code-switching in Facebook ads
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Kuo, Y.-F.;Hou, J.-R.;Hsieh, Y.-H. |
| 國立成功大學 |
2021 |
The effects of anchoring on backers' pledge in reward-based crowdfunding: evidence from Taiwanese market
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Kuo, Y.-F.;Lin, C.-H.;Hou, J.-R. |
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