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Institution Date Title Author
國立成功大學 2023-06-01 Pictures that are Worth a Thousand Donations: How Emotions in Project Images Drive the Success of Online Charity Fundraising Campaigns? An Image Design Perspective 侯建任; HOU, JIAN-REN; Jian-Ren Hou, Jie Zhang, and Kunpeng Zhang
國立成功大學 2022-04-26 More than feelings? How Facebook reaction icons affect online users' behavioral intentions toward online health rumor posts. HOU, JIAN-REN; Hou, Jian-Ren;Kankham, Sarawut; 侯建任
國立成功大學 2022-04-26 More than feelings? How Facebook reaction icons affect online users' behavioral intentions toward online health rumor posts. HOU, JIAN-REN; Hou, Jian-Ren;Kankham, Sarawut; 侯建任
國立成功大學 2021-3-10 The effects of anchoring on backers' pledge in reward-based crowdfunding: evidence from Taiwanese market 侯建任; HOU, JIAN-REN; Kuo, Ying-Feng;Lin, Cheng-Han;Hou, Jian-Ren
國立成功大學 2021-3-10 The effects of anchoring on backers' pledge in reward-based crowdfunding: evidence from Taiwanese market 侯建任; HOU, JIAN-REN; Kuo, Ying-Feng;Lin, Cheng-Han;Hou, Jian-Ren
國立成功大學 2021-11 The advertising communication effectiveness of using netizen language code-switching in Facebook ads 侯建任; HOU, JIAN-REN; Kuo, Ying-Feng;Hou, Jian-Ren;Hsieh, Yun-Hsi
國立成功大學 2021-11 The advertising communication effectiveness of using netizen language code-switching in Facebook ads 侯建任; HOU, JIAN-REN; Kuo, Ying-Feng;Hou, Jian-Ren;Hsieh, Yun-Hsi

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