臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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Institution	Date	Title	Author
國立成功大學	2016-11	Modifying UTAUT and innovation diffusion theory to reveal online shopping behavior: Familiarity and perceived risk as mediators	Chang, Hsin Hsin; Fu, Chen Su; Jain, Hsiou Ting
國立成功大學	2010-06-17	以整合性科技接受理論和創新擴散理論探討網路購物之決定因子：以熟悉度和知覺風險為中介變數	簡孝庭; Jain, Hsiou-Ting

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