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Institution Date Title Author
臺大學術典藏 2021-08-31T05:35:46Z Color place marketing—the role of atmospheric colors on place product association and consumer choices in luoyang, china Huang W;Jen L.; Huang W; Jen L.; LICHUNG JEN
臺大學術典藏 2020-12-15T09:39:52Z Asymmetry effects: How product quality tier affects price competition Liu, H.-W.; Jen, L.; Chou, C.-H.; LICHUNG JEN; Liu, H.-W.;Jen, L.;Chou, C.-H.
臺大學術典藏 2020-12-15T09:39:52Z Looking inside your shopping bags: The use of retail data to capture health lifestyle Liu, Y.;Jen, L.;Yeh, W.; Liu, Y.; Jen, L.; Yeh, W.; LICHUNG JEN
臺大學術典藏 2020-02-15T03:53:08Z A Bayesian approach to modeling purchase frequency Jen, L.; Chou, C.-H.; Allenby, G.M.; LICHUNG JEN; Jen, L.;Chou, C.-H.;Allenby, G.M.
臺大學術典藏 2020-02-15T03:53:08Z A Bayesian approach to modeling purchase frequency Jen, L.; Chou, C.-H.; Allenby, G.M.; LICHUNG JEN; Jen, L.;Chou, C.-H.;Allenby, G.M.
臺大學術典藏 2020-02-15T03:53:03Z A Dynamic Model of Purchase Timing with Application to Direct Marketing Allenby, G.M.; Leone, R.P.; Jen, L.; LICHUNG JEN
臺大學術典藏 2020-02-15T03:52:59Z The importance of modeling temporal dependence of timing and quantity in direct marketing Jen, L.;Chou, C.-H.;Allenby, G.M.; Jen, L.; Chou, C.-H.; Allenby, G.M.; LICHUNG JEN
臺大學術典藏 2020-02-15T03:52:59Z The importance of modeling temporal dependence of timing and quantity in direct marketing Jen, L.;Chou, C.-H.;Allenby, G.M.; Jen, L.; Chou, C.-H.; Allenby, G.M.; LICHUNG JEN
臺大學術典藏 2020-02-15T03:52:47Z Economic trends and being trendy: The influence of consumer confidence on retail fashion sales Allenby, G.M.;Jen, L.;Leone, R.P.; Allenby, G.M.; Jen, L.; Leone, R.P.; LICHUNG JEN
臺大學術典藏 2020-02-15T03:52:47Z Economic trends and being trendy: The influence of consumer confidence on retail fashion sales Allenby, G.M.;Jen, L.;Leone, R.P.; Allenby, G.M.; Jen, L.; Leone, R.P.; LICHUNG JEN

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