| 國立臺灣大學 |
2008-08 |
Resource Linkages and Capability Development
|
Hsu, Chia-Wen; Chen, Homin; Jen, Lichung |
| 臺大學術典藏 |
2008-08 |
Resource Linkages and Capability Development
|
Hsu, Chia-Wen; Chen, Homin; Jen, Lichung; Hsu, Chia-Wen; Chen, Homin; Jen, Lichung |
| 國立臺灣大學 |
2008 |
The Importance of Modeling Temporal Dependence of Timing and Quantity in Direct Marketing
|
Jen, Lichung; Chou, Chien-Heng; Greg M. Allenby |
| 國立臺灣大學 |
2008 |
Characterizing the Online Search Patterns of the Most Valuable Customers for an E-Commerce Site: A Quantile Regression Approach
|
Jen, Lichung; Jesheng Huang |
| 國立臺灣大學 |
2008 |
How Much Should You Pay for the Celebrities Advertisement? An Application of Conjoint Analysis
|
Jen, Lichung; Han-Kuang Tien; Chih-Ping Wang |
| 臺大學術典藏 |
2008 |
Characterizing the Online Search Patterns of the Most Valuable Customers for an E-Commerce Site: A Quantile Regression Approach
|
Jen, Lichung; Jesheng Huang; Jen, Lichung; Jesheng Huang |
| 臺大學術典藏 |
2008 |
How Much Should You Pay for the Celebrities Advertisement? An Application of Conjoint Analysis
|
Jen, Lichung; Han-Kuang Tien; Chih-Ping Wang; Jen, Lichung; Han-Kuang Tien; Chih-Ping Wang |
| 臺大學術典藏 |
2008 |
The Importance of Modeling Temporal Dependence of Timing and Quantity in Direct Marketing
|
Jen, Lichung; Chou, Chien-Heng; Greg M. Allenby; Jen, Lichung; Chou, Chien-Heng; Greg M. Allenby |
| 國立臺灣大學 |
2007 |
The Impact of Brand Awareness and Consumer’s Traits on the Evaluation of Country-of-Original Effects
|
Jen, Lichung; Huang, Je-Sheng |
| 臺大學術典藏 |
2007 |
The Impact of Brand Awareness and Consumer’s Traits on the Evaluation of Country-of-Original Effects
|
Jen, Lichung; Huang, Je-Sheng; Jen, Lichung; Huang, Je-Sheng |
| 國立臺灣大學 |
2006 |
The Impact of Brand Awareness and Consumer’s Traits on the Evaluation of Country-of-Original Effects
|
Jen, Lichung; Je-Sheng Huang; Lin Shu-Huei |
| 臺大學術典藏 |
2006 |
The Impact of Brand Awareness and Consumer’s Traits on the Evaluation of Country-of-Original Effects
|
Jen, Lichung;Je-Sheng Huang;Lin Shu-Huei; Jen, Lichung; Je-Sheng Huang; Lin Shu-Huei |
| 國立臺灣大學 |
2004 |
A Bayesian Approach to Integrating the Interpurchase Time and the Purchase Amount in Customer Portfolio Analysis
|
Jen, Lichung; Chien-Heng Chou |
| 臺大學術典藏 |
2004 |
A Bayesian Approach to Integrating the Interpurchase Time and the Purchase Amount in Customer Portfolio Analysis
|
Jen, Lichung; Chien-Heng Chou; Jen, Lichung; Chien-Heng Chou |
| 國立臺灣大學 |
2003 |
A Bayesian Approach to Modeling Purchase Frequency
|
Jen, Lichung; Chou, Chien-Heng; Greg M. Allenby |
| 臺大學術典藏 |
2003 |
A Bayesian Approach to Modeling Purchase Frequency
|
Jen, Lichung; Chou, Chien-Heng; Greg M. Allenby; Jen, Lichung; Chou, Chien-Heng; Greg M. Allenby |
| 國立臺灣大學 |
2002 |
Export Performance and Global Competitive Positioning: The Influence of Host-Country Consumer Confidence and Purchasing Power
|
Jen, Lichung; Wang, Shih-Ju |
| 臺大學術典藏 |
2002 |
Export Performance and Global Competitive Positioning: The Influence of Host-Country Consumer Confidence and Purchasing Power
|
Jen, Lichung; Wang, Shih-Ju; Jen, Lichung; Wang, Shih-Ju |
