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Institution Date Title Author
國立臺灣大學 2008-08 Resource Linkages and Capability Development Hsu, Chia-Wen; Chen, Homin; Jen, Lichung
臺大學術典藏 2008-08 Resource Linkages and Capability Development Hsu, Chia-Wen; Chen, Homin; Jen, Lichung; Hsu, Chia-Wen; Chen, Homin; Jen, Lichung
國立臺灣大學 2008 The Importance of Modeling Temporal Dependence of Timing and Quantity in Direct Marketing Jen, Lichung; Chou, Chien-Heng; Greg M. Allenby
國立臺灣大學 2008 Characterizing the Online Search Patterns of the Most Valuable Customers for an E-Commerce Site: A Quantile Regression Approach Jen, Lichung; Jesheng Huang
國立臺灣大學 2008 How Much Should You Pay for the Celebrities Advertisement? An Application of Conjoint Analysis Jen, Lichung; Han-Kuang Tien; Chih-Ping Wang
臺大學術典藏 2008 Characterizing the Online Search Patterns of the Most Valuable Customers for an E-Commerce Site: A Quantile Regression Approach Jen, Lichung; Jesheng Huang; Jen, Lichung; Jesheng Huang
臺大學術典藏 2008 How Much Should You Pay for the Celebrities Advertisement? An Application of Conjoint Analysis Jen, Lichung; Han-Kuang Tien; Chih-Ping Wang; Jen, Lichung; Han-Kuang Tien; Chih-Ping Wang
臺大學術典藏 2008 The Importance of Modeling Temporal Dependence of Timing and Quantity in Direct Marketing Jen, Lichung; Chou, Chien-Heng; Greg M. Allenby; Jen, Lichung; Chou, Chien-Heng; Greg M. Allenby
國立臺灣大學 2007 The Impact of Brand Awareness and Consumer’s Traits on the Evaluation of Country-of-Original Effects Jen, Lichung; Huang, Je-Sheng
臺大學術典藏 2007 The Impact of Brand Awareness and Consumer’s Traits on the Evaluation of Country-of-Original Effects Jen, Lichung; Huang, Je-Sheng; Jen, Lichung; Huang, Je-Sheng

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