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机构 日期 题名 作者
國立臺灣大學 2006 The Impact of Brand Awareness and Consumer’s Traits on the Evaluation of Country-of-Original Effects Jen, Lichung; Je-Sheng Huang; Lin Shu-Huei
臺大學術典藏 2006 The Impact of Brand Awareness and Consumer’s Traits on the Evaluation of Country-of-Original Effects Jen, Lichung;Je-Sheng Huang;Lin Shu-Huei; Jen, Lichung; Je-Sheng Huang; Lin Shu-Huei
國立臺灣大學 2004 A Bayesian Approach to Integrating the Interpurchase Time and the Purchase Amount in Customer Portfolio Analysis Jen, Lichung; Chien-Heng Chou
臺大學術典藏 2004 A Bayesian Approach to Integrating the Interpurchase Time and the Purchase Amount in Customer Portfolio Analysis Jen, Lichung; Chien-Heng Chou; Jen, Lichung; Chien-Heng Chou
國立臺灣大學 2003 A Bayesian Approach to Modeling Purchase Frequency Jen, Lichung; Chou, Chien-Heng; Greg M. Allenby
臺大學術典藏 2003 A Bayesian Approach to Modeling Purchase Frequency Jen, Lichung; Chou, Chien-Heng; Greg M. Allenby; Jen, Lichung; Chou, Chien-Heng; Greg M. Allenby
國立臺灣大學 2002 Export Performance and Global Competitive Positioning: The Influence of Host-Country Consumer Confidence and Purchasing Power Jen, Lichung; Wang, Shih-Ju
臺大學術典藏 2002 Export Performance and Global Competitive Positioning: The Influence of Host-Country Consumer Confidence and Purchasing Power Jen, Lichung; Wang, Shih-Ju; Jen, Lichung; Wang, Shih-Ju

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