臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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Institution	Date	Title	Author
國立臺灣海洋大學	2018-12	Lowest price guarantees on airline websites: Perceived believability, perceived value, and purchase intentions	Jeng, S.P.; Lo, M.F.
國立臺灣海洋大學	2014-07-28	Do Consumers Perceive Money-Back Guarantees as Believable? The Effects of Money-Back Guarantee Generosity, Store Name Familiarity, and Perceived Price	Jeng, S.P.; Huang L.S.; Chou Y.J.;Teng C.I.

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