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Institution Date Title Author
朝陽科技大學 2023-12-16 Exploring the Virtual Spokesperson on Brand Commitment through Congruence- Case Study of KFC 凃鈺城; 賈芷菱;潘建賓;陳信帆; Tu, Yu-Cheng; Pan, Chang-Bin; Jia, Jhih-Ling; Chen, Hsin-Fan
朝陽科技大學 2023-08-31 透過一致性探討虛擬代言人對品牌承諾之影響-以肯德基為例 賈芷菱; JIA, JHIH-LING
朝陽科技大學 2023-06 Power of Networking: Study on Mutual Cameos 凃鈺城;賈芷琳;李冠穎; Tu, Yu-Cheng; Jia, Jhih-Ling; Lee, Kuan-Yin
朝陽科技大學 2022-11-25 A Study on The Mutual Cameo Effect of YouTubers Tu, Yu-Cheng; Jia, Jhih-Ling; Lee, Kuan-Yin; 凃鈺城

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