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"ju tl ju teresa lin"
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中國文化大學 |
2017 |
COGNITIVE, EXPERIENTIAL, AND MARKETING FACTORS MEDIATE THE EFFECT OF BRAND PERSONALITY ON BRAND EQUITY
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Liao, YK (Liao, Ying-Kai); Wu, WY (Wu, Wann-Yih); Rivas, AAA (Rivas, Adriana A. Amaya); Ju, TL (Ju, Teresa Lin) |
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