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Institution Date Title Author
元智大學 2015-06-19 The Effect of Relational bonds, Trust, and Switching Costs on Loyalty — The Moderating Role of Gender Chi-Hsun Lee; Etta Y. I. Chen; Jui-Lien Su
元智大學 2012-07-03 The Exploration of Consumer Responses and Service Recovery Effects after Service Failure:The Prediction from Consumers’ Cultural Models Yan-I Chen; Jui-Lien Su

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