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Taiwan Academic Institutional Repository >
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"kent b monroe"
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| 國立政治大學 |
2014.03 |
Position matters when we stand together: a linguistic perspective on composite brand extensions
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蔡孟君;樓永堅;別蓮蒂;Kent B. Monroe; Tsai, Meng-Chun ; Lou, Yung-Chien ; Bei, Lien-Ti ; Kent B. Monroe |
| 國立政治大學 |
2011 |
Is the New Product Yours or Mine? A linguistic Perspective on Composite Brand Extensions.
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Tsai, Meng-Chun;Lou, Yung-Chien;別蓮蒂;Kent B. Monroe; Tsai, Meng-Chun;Lou, Yung-Chien;Bei, Lien-Ti;Kent B. Monroe |
| 國立政治大學 |
1998 |
The Effects of Framing Price Promotion Messages on consumers' Perceptions and Purchase Intention
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樓永堅;Shih-Fen S.Chen;Kent B.Monroe; Lou, Yung-Chien;Chen, S Shih-Fen;Kent B.Monroe |
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