| 國立政治大學 |
2017-04 |
Exploring Wasteful Consumption
|
林穎青; Lin, Ying-Ching;Chang, Chiu-chi Angela |
| 國立政治大學 |
2017 |
Creating an effective code-switched ad for monolinguals: The influence of brand origin and foreign language familiarity
|
Lin, Ying-Ching;Wang, Kai-Yu;Hsieh, Jun-Yi; 林穎青 |
| 佛光大學 |
2017 |
宜蘭縣國中三年級學生文化資本、師生關係及學業成就關係之研究
|
林映青; LIN, YING-CHING |
| 國立政治大學 |
2016-10 |
Local or Global Image? The Role of Consumers' Local-Global Identity in Code-Switched Advertising Effectiveness Among Monolinguals
|
林穎青; 林穎青; Lin, Ying-Ching;Wang, Kai-Yu; Lin, Ying-Ching;Wang, Kai-Yu |
| 國立政治大學 |
2015 |
Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals
|
Lin, Ying-Ching;Wang, Kai-Yu; 林穎青 |
| 國立政治大學 |
2013 |
The face value of foreign currency on consumer price perception—The moderating effect of product substitution
|
林穎青;Fang, Shiuan-Huei; Lin, Ying-Ching;Fang, Shiuan-Huei |
| 國立政治大學 |
2012 |
Double Standard: The Role of Environmental Consciousness in Green Product Usage
|
林穎青; Lin, Ying-Ching;Chang, Chiu-Chi |
| 國立政治大學 |
2012 |
Self-construal and regulatory focus influences on persuasion: The moderating role of perceived risk
|
林穎青; Lin, Ying-Ching;Chang, Chiu-chi Angela;Lin, Yu-Fang |
| 國立政治大學 |
2010 |
Attributions and Outcomes of Customer Misbehavior
|
林穎青; Huang, Wen-Hsien;Lin, Ying-Ching;Wen, Yu-Chia |
| 國立政治大學 |
2008 |
The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal?
|
林穎青; Raghubir, Priya;Tyebjee, yzoon T.;Lin, Ying-Ching |
| 國立政治大學 |
2007 |
Impetus for Worship: An Exploratory Study of Adolescents' Idol Adoration Behaviors
|
林穎青;林建信; Lin, Ying-Ching;Lin, Chien-Hsin |
| 國立東華大學 |
2006-12 |
E-Service Value: Moderating Roles of Consumer Knowledge and Risk Perceptions
|
Lin, Chien-Hsin; Shih, Hsin-Yu; Peter J. Sher; Lin, Ying-Ching; 林建信;施信佑;佘日新;林穎青 |
| 國立東華大學 |
2006-09-28 |
Do You or Someone You Know … .?When does Prior Experience Mitigate Unrealistic Optimism and Pessimism in Risk Perception
|
Lin, Ying-Ching; Priya Raghubir; 林穎青 |
| 國立政治大學 |
2006 |
電子化服務價值：消費者知識與知覺風險之干擾效果
|
林穎青;林建信;施信佑;佘日新; Lin, Ying-Ching;Lin, Chien-Hsin;Shih, Hsin-Yu;Sher, Peter J. |
| 國立臺灣大學 |
2006 |
資本投資宣告對產業上下游的影響
|
林瑩晶; Lin, Ying-Ching |
| 國立東華大學 |
2005-09-22 |
Self-Esteem, Base-rate Information and Comparisons with Self and Others— the Implication of Self-Positivity Bias
|
Lin, Ying-Ching; 林穎青 |
| 國立東華大學 |
2005-08 |
Study on the Internet Addiction and Network Externality for Taiwan’s On-Line Game Consumers
|
Chu, Chih-Peng; Lin, Ying-Ching; Wu, Chia-Ying; 褚志鵬 |
| 國立東華大學 |
2005 |
Gender differences in unrealistic optimism about marriage and divorce: Are men more optimistic and women more realistic?
|
Lin, Ying-Ching; Priya Raghubir; 林穎青 |
| 國立政治大學 |
2005 |
我國財務預測制度與資訊不對稱之關聯性研究
|
林盈妗; Lin, Ying Ching |
| 國立政治大學 |
2005 |
Gender Differences in Unrealistic Optimism About Marriage and Divorce: Are Men More Optimistic and Women More Realistic?
|
林穎青;Raghubir, Priya; Lin, Ying-Ching;Raghubir, Priya |
| 國立東華大學 |
2004-10-22 |
Does Trust Increase Knowledge Sharing Behavior? Moderating Effects of Interaction Mechanism and Altruism
|
Hsu, Bi-Fen; Lin, Ying-Ching; Wu, Wei-Li; Lin, Chien-Hsin; Wu, Su-Ying; 林穎青 |
| 國立政治大學 |
2004 |
The Interaction between Order of Elicitation and Event Controllability on the Self-Positivity Bias.
|
林建煌;林穎青;Raghubir, Priya; Lin, Chien-Huang;Lin, Ying-Ching;Raghubir, Priya |
| 國立東華大學 |
2003-10-09 |
Feeling Better or Staying Miserable: Why Self-Positivity?” in the Special Session: It could Happen to Me: Risk Estimates and the Positivity/negativity Bias
|
Lin, Chien-Huang; Lin, Ying-Ching; Priya Raghubir; 林穎青 |
| 國立東華大學 |
2003-03-04 |
It could Happen to me: the Influence of Reference Points and Perceived Controllability of Cancer on the Self-positivity Bias
|
Lin, Ying-Ching; 林穎青 |
| 國立東華大學 |
2003 |
Avoiding Anxiety, Being in Denial or Simply Stroking Self-Esteem: Why Self-Positivity?
|
Lin, Ying-Ching; Lin, Chien-Huang; Priya Raghubir; 林穎青 |
