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Institution Date Title Author
中國文化大學 2020-06 Do not allow pop-up ads to appear too early internet users' browsing behaviour to pop-up ads Hsieh, AY (Hsieh, Ai-Yun); Lo, SK (Lo, Shao-Kang); Chiu, YP (Chiu, Yu-Ping); Lie, T (Lie, Ting)
中國文化大學 2019-06 Exploring why people spend more time shopping online than in offline stores Chiu, YP (Chiu, Yu-Ping); Lo, SK (Lo, Shao-Kang); Hsieh, AY (Hsieh, Ai-Yun); Hwang, Y (Hwang, Yujong)
中國文化大學 2018-09 Effects of banner Ad shape and the schema creating process on consumer internet browsing behavior Liu, CW (Liu, Chih-Wei); Lo, SK (Lo, Shao-Kang); Hsieh, AY (Hsieh, Ai-Yun); Hwang, Y (Hwang, Yujong)
中國文化大學 2017-06 How colour similarity can make banner advertising effective: insights from Gestalt theory Chiu, YP (Chiu, Yu-Ping); Lo, SK (Lo, Shao-Kang); Hsieh, AY (Hsieh, Ai-Yun)
中國文化大學 2017-05 What consumers see when time is running out: Consumers' browsing behaviors on online shopping websites when under time pressure Liu, CW (Liu, Chih-Wei); Hsieh, AY (Hsieh, Ai-Yun); Lo, SK (Lo, Shao-Kang); Hwang, Y (Hwang, Yujong)
中國文化大學 2016-02 WHERE TO PLACE ONLINE ADVERTISEMENTS? THE COMMERCIALIZATION CONGRUENCE BETWEEN ONLINE ADVERTISING AND WEB SITE CONTEXT Hsieh, AY (Hsieh, Ai-Yun); Lo, SK (Lo, Shao-Kang); Chiu, YP (Chiu, Yu-Ping)
中國文化大學 2013-11 Source effect of advertised reference price influences on transaction value in online shopping environments Lo, SK (Lo, Shao-Kang); Chou, YJ (Chou, Yu-Jen); Teng, CI (Teng, Ching-I)
中國文化大學 2013-07-01 The influence of equivocality in purchasing tasks on the selection of transaction channels in online auctions Lo, SK (Lo, Shao-Kang)
中國文化大學 2013-07 Contradictory deceptive behavior in online dating Lo, SK (Lo, Shao-Kang); Hsieh, AY (Hsieh, Ai-Yun); Chiu, YP (Chiu, Yu-Ping)
中國文化大學 2013 Photograph and model use within an online auction page for influencing buyer's bidding behavior Lo, SK (Lo, Shao-Kang); Chiu, YP (Chiu, Yu-Ping); Hsieh, AY (Hsieh, Ai-Yun)
中國文化大學 2009 Mutual self-disclosure online in the B2C context Lo, SK (Lo, Shao-Kang); Chou, YJ (Chou, Yu-Jen); Teng, CI (Teng, Ching-I)

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