| 國立政治大學 |
2019-07 |
Parents’ Debts, Children’s Obligation? The Effect of Similarity on Consumers’ Boycott of Parent and Subsidiary Corporation
|
樓永堅; Lou, Yung-Chien; 曾威智 |
| 國立政治大學 |
2019-07 |
To gamble or not to gamble : how the disclosure of the winning odds moderates the gambled price discount on consumer’s internal reference price
|
樓永堅; Lou, Yung-Chien; 蔡佩純; Tsai, Pei-Chun |
| 國立政治大學 |
2016-10 |
來源國形象對消費者態度與行為影響之後設分析研究
|
Tsai, Pei-Chun;Lin, Chih-Wei;Lou, Yung-Chien; 蔡佩純;林智偉;樓永堅 |
| 國立政治大學 |
2016-06 |
以後設分析法探討科技接受模式之研究
|
樓永堅;曾威智; Lou, Yung-Chien;Tseng, Wei-Chih |
| 國立政治大學 |
2014.03 |
Position Matters When We Stand Together: A Linguistic Perspective on Composite Brand Extensions
|
Tsai, Meng-Chun ;Lou, Yung-Chien ;Bei, Lien-Ti ;Monroe, Kent B. |
| 國立政治大學 |
2014.03 |
Position matters when we stand together: a linguistic perspective on composite brand extensions
|
蔡孟君;樓永堅;別蓮蒂;Kent B. Monroe; Tsai, Meng-Chun ; Lou, Yung-Chien ; Bei, Lien-Ti ; Kent B. Monroe |
| 國立政治大學 |
2013 |
POSITION MATTERS WHEN WE STAND TOGETHER: CONSUMERS' PERCEPTIONS OF COMPOSITE BRAND EXTENSION EXPRESSIONS
|
Tsai, Meng-Chun;Monroe, Kent B.;Lou, Yung-Chien;Bei, Lien-Ti; 蔡孟君;樓永堅;別蓮蒂 |
| 國立政治大學 |
2011 |
Is the New Product Yours or Mine? A linguistic Perspective on Composite Brand Extensions.
|
Tsai, Meng-Chun;Lou, Yung-Chien;別蓮蒂;Kent B. Monroe; Tsai, Meng-Chun;Lou, Yung-Chien;Bei, Lien-Ti;Kent B. Monroe |
| 國立政治大學 |
2011 |
BRAND EXTENSIONS: WHEN THE HEAD IS HIDDEN: A LINGUISTIC PERSPECTIVE ON COMPOSITE BRAND EXTENSIONS
|
Tsai, Meng-Chun;Bei, Lien-Ti;Monroe, Kent B.;Lou, Yung-Chien; 蔡孟君;別蓮蒂;樓永堅 |
| 國立政治大學 |
2011 |
MANAGING PRODUCT AND BRAND PORTFOLIOS: STAND AHEAD, NOT NECESSARY TO BE THE HEAD: WHO IS RESPONSIBLE FOR A COMPOSITE BRAND EXTENSION?
|
Tsai, Meng-Chun;Monroe, Kent B.;Lou, Yung-Chien;Bei, Lien-Ti; 蔡孟君;樓永堅;別蓮蒂 |
| 國立政治大學 |
2009-04 |
贈品促銷深度對贈品組合評價影響之研究
|
曾忠蕙;樓永堅;別蓮蒂; Tseng, Chung-Hui ; Lou, Yung-Chien ; Bei, Lien-Ti |
| 國立政治大學 |
2009 |
A Research of the Effect of Gift Promotion and Its Spillover Effect
|
Tseng, Chung-Hui;Lou, Yung-Chien;Bei, Lien-Ti; 曾忠蕙;樓永堅;別蓮蒂 |
| 國立政治大學 |
2009 |
The Perception of Family Brand Entitativity and Varieties of Family Brands
|
Chang, Joseph W.;Lou, Yung-Chien; 樓永堅 |
| 國立政治大學 |
2008 |
A Case Study of Customer Capital Management in Taiwan's Financial Industry
|
樓永堅;張愛華; Lou, Yung-Chien ; Chang, Ai-hwa ; Wei, Sheng-Chung ; Sun, Kuo-Ning |
| 國立政治大學 |
2008 |
Ingredient Branding Alliances: An Investigation of Brand Awareness and Feedback Effects
|
Lou, Yung-Chien;Tsai, Meng-Chun;Yan, Xiu-Hua; 樓永堅;蔡孟君 |
| 國立政治大學 |
2008 |
A case study of customer capital management in Taiwan’s financial industry
|
樓永堅; Lou, Yung-Chien; 張愛華; Chang, Aihwa; 魏聖忠; 孫國寧 |
| 國立政治大學 |
2005-01 |
臺北市中大型劇場定位研究--多元尺度分析
|
樓永堅; Lou, Yung-Chien; Tsai, Meng-Chun |
| 國立政治大學 |
1999 |
問題次序的訪答效應之初探
|
樓永堅; Lou, Yung-Chien |
| 國立政治大學 |
1998 |
The Effects of Framing Price Promotion Messages on consumers' Perceptions and Purchase Intention
|
樓永堅;Shih-Fen S.Chen;Kent B.Monroe; Lou, Yung-Chien;Chen, S Shih-Fen;Kent B.Monroe |
| 國立政治大學 |
1996 |
Consumer Reliance on Intrinsic and Extrinsic Cues in Product Evaluations
|
樓永堅; Lee, Moonkyu; Lou, Yung-Chien |
| 國立政治大學 |
1995-06 |
A Categorization Approach to Market Segmentation
|
樓永堅; Lou, Yung-Chien |
| 國立政治大學 |
1995-06 |
A Categorization Approach to Market Segmentation
|
樓永堅; Lou, Yung-Chien |
