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"lou yung chien"
Showing items 1-10 of 22 (3 Page(s) Totally)
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| 國立政治大學 |
2019-07 |
Parents’ Debts, Children’s Obligation? The Effect of Similarity on Consumers’ Boycott of Parent and Subsidiary Corporation
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樓永堅; Lou, Yung-Chien; 曾威智 |
| 國立政治大學 |
2019-07 |
To gamble or not to gamble : how the disclosure of the winning odds moderates the gambled price discount on consumer’s internal reference price
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樓永堅; Lou, Yung-Chien; 蔡佩純; Tsai, Pei-Chun |
| 國立政治大學 |
2016-10 |
來源國形象對消費者態度與行為影響之後設分析研究
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Tsai, Pei-Chun;Lin, Chih-Wei;Lou, Yung-Chien; 蔡佩純;林智偉;樓永堅 |
| 國立政治大學 |
2016-06 |
以後設分析法探討科技接受模式之研究
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樓永堅;曾威智; Lou, Yung-Chien;Tseng, Wei-Chih |
| 國立政治大學 |
2014.03 |
Position Matters When We Stand Together: A Linguistic Perspective on Composite Brand Extensions
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Tsai, Meng-Chun ;Lou, Yung-Chien ;Bei, Lien-Ti ;Monroe, Kent B. |
| 國立政治大學 |
2014.03 |
Position matters when we stand together: a linguistic perspective on composite brand extensions
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蔡孟君;樓永堅;別蓮蒂;Kent B. Monroe; Tsai, Meng-Chun ; Lou, Yung-Chien ; Bei, Lien-Ti ; Kent B. Monroe |
| 國立政治大學 |
2013 |
POSITION MATTERS WHEN WE STAND TOGETHER: CONSUMERS' PERCEPTIONS OF COMPOSITE BRAND EXTENSION EXPRESSIONS
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Tsai, Meng-Chun;Monroe, Kent B.;Lou, Yung-Chien;Bei, Lien-Ti; 蔡孟君;樓永堅;別蓮蒂 |
| 國立政治大學 |
2011 |
Is the New Product Yours or Mine? A linguistic Perspective on Composite Brand Extensions.
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Tsai, Meng-Chun;Lou, Yung-Chien;別蓮蒂;Kent B. Monroe; Tsai, Meng-Chun;Lou, Yung-Chien;Bei, Lien-Ti;Kent B. Monroe |
| 國立政治大學 |
2011 |
BRAND EXTENSIONS: WHEN THE HEAD IS HIDDEN: A LINGUISTIC PERSPECTIVE ON COMPOSITE BRAND EXTENSIONS
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Tsai, Meng-Chun;Bei, Lien-Ti;Monroe, Kent B.;Lou, Yung-Chien; 蔡孟君;別蓮蒂;樓永堅 |
| 國立政治大學 |
2011 |
MANAGING PRODUCT AND BRAND PORTFOLIOS: STAND AHEAD, NOT NECESSARY TO BE THE HEAD: WHO IS RESPONSIBLE FOR A COMPOSITE BRAND EXTENSION?
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Tsai, Meng-Chun;Monroe, Kent B.;Lou, Yung-Chien;Bei, Lien-Ti; 蔡孟君;樓永堅;別蓮蒂 |
Showing items 1-10 of 22 (3 Page(s) Totally)
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