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Showing items 11-22 of 22  (1 Page(s) Totally)
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Institution Date Title Author
國立政治大學 2009-04 贈品促銷深度對贈品組合評價影響之研究 曾忠蕙;樓永堅;別蓮蒂; Tseng, Chung-Hui ; Lou, Yung-Chien ; Bei, Lien-Ti
國立政治大學 2009 A Research of the Effect of Gift Promotion and Its Spillover Effect Tseng, Chung-Hui;Lou, Yung-Chien;Bei, Lien-Ti; 曾忠蕙;樓永堅;別蓮蒂
國立政治大學 2009 The Perception of Family Brand Entitativity and Varieties of Family Brands Chang, Joseph W.;Lou, Yung-Chien; 樓永堅
國立政治大學 2008 A Case Study of Customer Capital Management in Taiwan's Financial Industry 樓永堅;張愛華; Lou, Yung-Chien ; Chang, Ai-hwa ; Wei, Sheng-Chung ; Sun, Kuo-Ning
國立政治大學 2008 Ingredient Branding Alliances: An Investigation of Brand Awareness and Feedback Effects Lou, Yung-Chien;Tsai, Meng-Chun;Yan, Xiu-Hua; 樓永堅;蔡孟君
國立政治大學 2008 A case study of customer capital management in Taiwan’s financial industry 樓永堅; Lou, Yung-Chien; 張愛華; Chang, Aihwa; 魏聖忠; 孫國寧
國立政治大學 2005-01 臺北市中大型劇場定位研究--多元尺度分析 樓永堅; Lou, Yung-Chien; Tsai, Meng-Chun
國立政治大學 1999 問題次序的訪答效應之初探 樓永堅; Lou, Yung-Chien
國立政治大學 1998 The Effects of Framing Price Promotion Messages on consumers' Perceptions and Purchase Intention 樓永堅;Shih-Fen S.Chen;Kent B.Monroe; Lou, Yung-Chien;Chen, S Shih-Fen;Kent B.Monroe
國立政治大學 1996 Consumer Reliance on Intrinsic and Extrinsic Cues in Product Evaluations 樓永堅; Lee, Moonkyu; Lou, Yung-Chien
國立政治大學 1995-06 A Categorization Approach to Market Segmentation 樓永堅; Lou, Yung-Chien
國立政治大學 1995-06 A Categorization Approach to Market Segmentation 樓永堅; Lou, Yung-Chien

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