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Taiwan Academic Institutional Repository >
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"lou yung chien"
Showing items 11-22 of 22 (1 Page(s) Totally) 1 View [10|25|50] records per page
| 國立政治大學 |
2009-04 |
贈品促銷深度對贈品組合評價影響之研究
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曾忠蕙;樓永堅;別蓮蒂; Tseng, Chung-Hui ; Lou, Yung-Chien ; Bei, Lien-Ti |
| 國立政治大學 |
2009 |
A Research of the Effect of Gift Promotion and Its Spillover Effect
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Tseng, Chung-Hui;Lou, Yung-Chien;Bei, Lien-Ti; 曾忠蕙;樓永堅;別蓮蒂 |
| 國立政治大學 |
2009 |
The Perception of Family Brand Entitativity and Varieties of Family Brands
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Chang, Joseph W.;Lou, Yung-Chien; 樓永堅 |
| 國立政治大學 |
2008 |
A Case Study of Customer Capital Management in Taiwan's Financial Industry
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樓永堅;張愛華; Lou, Yung-Chien ; Chang, Ai-hwa ; Wei, Sheng-Chung ; Sun, Kuo-Ning |
| 國立政治大學 |
2008 |
Ingredient Branding Alliances: An Investigation of Brand Awareness and Feedback Effects
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Lou, Yung-Chien;Tsai, Meng-Chun;Yan, Xiu-Hua; 樓永堅;蔡孟君 |
| 國立政治大學 |
2008 |
A case study of customer capital management in Taiwan’s financial industry
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樓永堅; Lou, Yung-Chien; 張愛華; Chang, Aihwa; 魏聖忠; 孫國寧 |
| 國立政治大學 |
2005-01 |
臺北市中大型劇場定位研究--多元尺度分析
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樓永堅; Lou, Yung-Chien; Tsai, Meng-Chun |
| 國立政治大學 |
1999 |
問題次序的訪答效應之初探
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樓永堅; Lou, Yung-Chien |
| 國立政治大學 |
1998 |
The Effects of Framing Price Promotion Messages on consumers' Perceptions and Purchase Intention
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樓永堅;Shih-Fen S.Chen;Kent B.Monroe; Lou, Yung-Chien;Chen, S Shih-Fen;Kent B.Monroe |
| 國立政治大學 |
1996 |
Consumer Reliance on Intrinsic and Extrinsic Cues in Product Evaluations
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樓永堅; Lee, Moonkyu; Lou, Yung-Chien |
| 國立政治大學 |
1995-06 |
A Categorization Approach to Market Segmentation
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樓永堅; Lou, Yung-Chien |
| 國立政治大學 |
1995-06 |
A Categorization Approach to Market Segmentation
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樓永堅; Lou, Yung-Chien |
Showing items 11-22 of 22 (1 Page(s) Totally) 1 View [10|25|50] records per page
|