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Institution Date Title Author
國立高雄師範大學 1996 A Comparative Study of Husband-Wife Influence on Family Purchase Decision Between Taiwanese and Japanese: From the Views of Product Attributes and Feminism Orientation 譚大純; C. Chen;M. Lai;Dah-Cheung Tarn
國立高雄師範大學 1996 The Relationship Between Feminism Orientation, Product Attributes and Husband-Wife Relative Influence on Purchase Decision: An Empirical Study of Taiwanese Families 譚大純; C. Chen;M. Lai;Dah-Cheung Tarn
國立高雄師範大學 1995 A Cross-Culture Comparison of husband-Wife Influence on Family Purchase Decision Between Taiwanese and Japanese: From the Perspectives of Feminism Orientation and Product Attributes 譚大純; Dah-Cheung Tarn;C. Chen;M. Lai

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