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Institution Date Title Author
國立成功大學 2023 The Intertwining Effect of Visual Perception of the Reusable Packaging and Type of Logo Simplification on Consumers’ Sustainable Awareness Chiu, T.-P.;Yang, D.J.;Ma, Ma M.-Y.
國立成功大學 2022 Smart Dining Table Design through the Implementation of QFD Approach Zhang, B.-Y.;Ma, Ma M.-Y.;Chang, X.-Q.;Zhao, Y.-F.;Chen, Y.
國立成功大學 2022 Discuss Charm Factors of Mobile MOBA Games with Miryoku Engineering Zhang, B.-Y.;Ma, Ma M.-Y.;Chang, X.-Q.
國立成功大學 2020 Designing Attractive Children’s Picture Books: Evaluating the Attractiveness Factors of Various Picture Book Formats Wei, C.-C.;Ma, Ma M.-Y.
國立成功大學 2020 The Impact of Quality Attribute on Purchase Intention Take Unboxing Video as an Example Yang, D.;Ma, Ma M.-Y.
國立成功大學 2020 Going Green in Mega-Sporting Events: Applying Attractiveness for Sustainable Product Innovation Ma, Ma M.-Y.;Hsieh, E.C.-F.;Huang, Huang H.-Y.;Peng, C.;Lin, T.-C.
國立成功大學 2020 A Study on Tea Drinking Experience Factors of Kong Fu Tea in Southern Fujian Province of China Hong, B.;Ma, Ma M.-Y.
國立成功大學 2019 Using Kano model to differentiate between future vehicle-driving services Ma, Ma M.-Y.;Chen, Chen C.-W.;Chang, Y.-M.
國立成功大學 2019 Study on the analysis of traffic accidents using driving simulation scenario Chen, Y.-L.;Ma, Ma M.-Y.;Tseng, P.-Y.;Liu, Y.-C.;Ou, Y.-K.
國立成功大學 2018 A Study on the Attractive Factors for Ceramic Product: The Case of Teapot Zhang, B.-Y.;Ma, Ma M.-Y.;Lin, X.-M.;Li, J.

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