臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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Institution	Date	Title	Author
南台科技大學	2020-05	Brand knowledge and non-financial brand performance in the green restaurants: Mediating effect of brand attitude	Kuo-Ning Liu;Clark Hu;Meng-Chen Lin;Tung-I Tsai;Qu Xiao
元智大學	2019-04-01	Determinants of Taiwan Consumers'' Online Cross-national Outshopping Intention: The Moderating Effect of E-tailer''s Country of Origin	Liao S.; Yuling Hung; Meng-chen Lin
元智大學	2017-03-29	Learning and Metacognitive Determinants of Selling Behaviors	Liao S.; Tzu-yuan Huang; Tzu-han Lin; Meng-chen Lin
元智大學	2016-03-31	Consumer Adoption of Online Reselling: The Influences of Risk and Behavioral Control Perceptions	Liao S.; Colin Chi-Chun Cheng; Meng-chen Lin
元智大學	2016	商業送禮之後設認知研究	林孟蓁; Meng-Chen Lin
元智大學	2015-06-19	The Match-up Influences of ad Appeal, Product Category, and Brand Strength on Inducing Affective Forecasting Biases	Liao S.; Ting-i Wang; Meng-chen Lin; Tzu-han Lin
元智大學	2015-06-19	Emoticon usage in social media: Influences of social presence and motivation orientation	Liao S.; Cindy Yunhsin Chou; Meng-chen Lin
元智大學	2015-06-19	The Match-up Influences of ad Appeal, Product Category, and Brand Strength on Inducing Affective Forecasting Biases	Liao S.; Ting-i Wang; Meng-chen Lin; Tzu-han Lin
元智大學	2015-06-19	Emoticon usage in social media: Influences of social presence and motivation orientation	Liao S.; Cindy Yunhsin Chou; Meng-chen Lin
元智大學	2015-06-19	The Match-up Influences of ad Appeal, Product Category, and Brand Strength on Inducing Affective Forecasting Biases	Liao S.; Ting-i Wang; Meng-chen Lin; Tzu-han Lin

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