臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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Institution	Date	Title	Author
義守大學	1999-02	Measuring the Female Role Portrayals in Advertising for Marketing Purpose: Taxonomy Construction and An Empirical Study in Taiwan	Cheng-Nan Chen;Mengkuan Lai;David D. C. Tarn
國立高雄師範大學	1999	Feminism Orientation, Product Attributes and Husband-Wife Decision Dominance: A Taiwan-Japan Cross-Cultural Study	譚大純; Cheng-Nan Chen;Mengkuan Lai;David D. C. Tarn
義守大學	1997-08	Feminism Orientation, Product Attributes and Husband-Wife Relative Influence on Family Purchase Decision: An Empirical Study in Taiwan	Cheng-Nan Chen;Mengkuan Lai;David D. C. Tarn

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